Inspiration Contagion
Inspiration Contagion
Dedicated to fostering a sense of community and light in a world often overshadowed by negative news, the show delves into the lives and experiences of transformational leaders who have made significant changes in their health, clarity, or business.
Holly Jean Jackson
PodcastAI
PodcastAI

Creativity for Business Mastery with Nir Bashan

E49 • Apr 26, 2021 • 39 mins

Nir, having worked with celebrities like Woody Harrelson and Rod Stewart, discovered that their creativity isn't unique and can be learned by anyone. He has taught thousands globally to apply this creative method in business for improved profitability, sales, and customer service, making work more meaningful. Collaborating with major clients like AT&T, Microsoft, and jetBlue, Nir developed a formula to codify creativity in business, detailed in his book 'The Creator Mindset', published by McGraw/Hill in August 2020 and translated into two languages.

Key Points

  • Creativity is a learnable and essential skill for problem-solving in business, as it allows for adaptability and innovative solutions to unexpected challenges.
  • Authenticity and building genuine relationships are more effective and meaningful in business than aggressive selling techniques, fostering long-term success and customer loyalty.
  • Embracing failure and learning from it is crucial, as it fosters empathy, authenticity, and resilience, which are key components of successful leadership and mentorship.
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