The Secret Sauce Behind Great Ghostwriting

In Episode 137, Holly Jackson interviews Mattie Murrey Tegells, founder of My Own Ghostwriter, who shares her journey from the medical field to becoming a ghostwriter. Mattie discusses her 'secret sauce' of deep listening and critical thinking, the importance of inspiration, and the challenges of ghostwriting. She emphasizes the significance of storytelling in marketing and the value of having a structured system for writing. The episode also covers overcoming imposter syndrome, maintaining boundaries in business, and the power of aligning dreamers with doers.