Inspiration Contagion
Dedicated to fostering a sense of community and light in a world often overshadowed by negative news, the show delves into the lives and experiences of transformational leaders who have made significant changes in their health, clarity, or business.
The Secret Sauce Behind Great Ghostwriting
In Episode 137, Holly Jackson interviews Mattie Murrey Tegells, founder of My Own Ghostwriter, who shares her journey from the medical field to becoming a ghostwriter. Mattie discusses her 'secret sauce' of deep listening and critical thinking, the importance of inspiration, and the challenges of ghostwriting. She emphasizes the significance of storytelling in marketing and the value of having a structured system for writing. The episode also covers overcoming imposter syndrome, maintaining boundaries in business, and the power of aligning dreamers with doers.
Key Points
- Inspiration is the spark plus the oxygen that brings ideas to life and fuels creativity.
- Peak performance in writing involves a focused, intentional approach that combines strategy with personal storytelling to create impactful content.
- Maintaining clear boundaries and confidently valuing your work are crucial for avoiding scope creep and ensuring mutual satisfaction in business relationships.
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Transcript
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